About Emilija → UGC creator, photographer & content strategist
Hi, I’m Emilija!
I create UGC video content, lifestyle photography, and brand visuals designed for modern social media. My work focuses on helping brands produce content that feels authentic, engaging, and native to the platforms where people actually spend their time.
Over the past years I’ve worked across photography, video production, social media growth, and brand storytelling, creating content that not only looks beautiful but also supports real marketing goals. But em.allcreative is more than just a service… it’s the result of many years of curiosity, experimentation, and a genuine love for creating.
So if you’re curious about the human behind the camera… keep reading. ↓
The story behind em.allcreative
The name em.allcreative wasn’t chosen by accident. 😌
I could have named my brand something like UGC by Emilija, but that never felt quite right. My creative journey has never followed just one direction. Photography, video content creation, visual storytelling, brand strategy, social media growth… Over time all of these things became naturally connected in the way I work.
Right now my work sits at the intersection of UGC content creation, photography, and brand storytelling for social media. But I’ve always allowed my creativity to move freely between different formats and ideas.
In many ways, that flexibility is exactly what defines this brand.
A Creative Mind That Likes to Explore
At this stage of my life I sometimes describe myself as a bit like an octopus, with many creative arms reaching into different projects. Some days I’m filming UGC video ads, other days I’m creating lifestyle product photography, and sometimes I’m building things behind the scenes: digital products, creative systems, or content for my own platforms and clients.
For some people, doing many things at once might feel overwhelming. For me, it feels energising.
The variety doesn’t drain me, it ✨ ACTUALLY ✨ adds colour to my life! Different projects, different creative challenges, different ways to express ideas. Life doesn’t feel like a routine. It feels like a collection of creative possibilities.
And honestly… I love that. 🥰
Where my creative journey began?
My relationship with cameras started quite early. I bought my first camera when I was 16, and from that moment photography became something I kept returning to again and again. Over the years I explored many different styles: product photography, lifestyle images, portraits, events, and creative projects…
Photography taught me how to understand light, composition, and visual storytelling, skills that later became extremely valuable when I moved deeper into video content creation.
At the time I didn’t know it yet, but those early years were quietly building the creative foundation for everything I do today.
Learning content through real brand experience
Several years later I had the opportunity to help build and grow a brand from the ground up.
This experience went far beyond simply creating content. I worked across multiple areas including social media content creation, visual branding, website development, and video storytelling + logistics. It was A LOT. Because the brand relied heavily on social media marketing, I spent almost two years consistently creating video content and appearing on camera, which naturally strengthened my skills in storytelling, filming, and audience engagement.
During that time we grew the brand’s social platforms from:
0 → 30,000+ followers on Instagram
0 → 200,000+ followers on TikTok
Some videos went viral, and the content played a big role in generating real online sales as well as in-store product purchases.
That experience taught me something extremely valuable: great content isn’t just about aesthetics → it’s about connection and performance.
NOW
Why I love creating UGC for brands
This background is exactly why I enjoy working in the world of UGC content creation today.
UGC sits in a really interesting space between authentic storytelling and marketing performance. When done well, it doesn’t feel like advertising. It feels natural, relatable, and genuinely engaging.
Today I work with brands to create:
UGC video ads designed to convert.
Organic social media content for brand awareness.
Lifestyle and product photography.
B-roll footage for brand marketing.
My goal is always the same: create content that feels true to the brand while fitting naturally into the fast-moving world of social media.
The personal side
Outside of work, my life is actually quite grounded. I’m originally from Eastern Europe, Lithuania, which probably explains my love for nature, quiet spaces, and paying attention to small details.
I’m drawn to calm aesthetics: warm beige tones, soft greens, natural textures, and spaces filled with natural light.
And yes… I’m also a mom while doing all of this. 🙂↕️
Which means my days can sometimes look like a mix of filming content, editing videos, testing lighting setups… um… and then switching straight into mom mode. Life is not always perfectly balanced, but it’s beautifully real. For sure.
In many ways, becoming a mom has made me appreciate authentic, natural moments even more, which actually translates perfectly into the kind of UGC content brands are looking for today.
I also genuinely love technology and creative tools: cameras, lighting setups, editing software, new creative gear. If it helps bring ideas to life, I’m probably curious about it.
It’s a funny combination sometimes: nature on one side, tech gadgets on the other. But somehow both inspire my creativity every day.
Creating em.allcreative means a lot to me. But I’m building it intentionally, step by step.
I’m not rushing growth or chasing every trend. Instead, I’m focusing on building a creative business that allows me to collaborate with brands, keep learning, and create work that feels meaningful. Maybe one day this small business will grow into something bigger, perhaps even a team. For now, I’m simply enjoying the process of building something that reflects both my creativity and my values. ✨
If you're a brand reading this…
If you’re here because you’re looking for a UGC creator, content creator, or photographer for your brand, thank you for taking the time to learn a little more about me. 🫶
The best collaborations happen when brands and creators genuinely connect, not just on deliverables, but also on vision and creativity. If my work and approach resonate with you, feel free to explore my portfolio or get in touch.
I’d love to hear about your project. 🙂